About Alwaysfashion


Alwaysfashion is the first luxury e-department store in Turkey.

Active since 2008, we carry a wide selection of designs and products of global and Turkish luxury brands. At Alwaysfashion, we strive to create an unmatched online luxury shopping experience that also reaches into the physical world. Our commitment to excellence, carefully curated brand-mix, unique editorial content and the weekly online magazine we publish in-house are what set us apart as a leading e-luxury department store.

Alwaysfashion continues to lead in luxury e-trade market with the vision and experience of its valuable investors: Molu Jewelry and Hasan Aslanoba – founder of Aslanoba Capital.

Alwaysfashion guarantees 100% authenticity for all products displayed in its website.

For you to enjoy your shopping experience securely, we use the latest secure payment technology and present complete confidentiality guarantee.

With our policy of unconditional customer satisfaction, we turn the online shopping into a refined, elite and privileged experience with its services and unlock a unique window to the dazzling world of luxury.

We await you to enjoy this privileged shopping experience.

Alwaysfashion Gokturk Store